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Perpetual

Our founding spirit

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PERPETUAL IS MORE THAN A WORD ON A DIAL

Our founding spirit

Perpetual. For nearly a century, the word has been written on every Rolex Oyster watch. But Perpetual is more than a word on a dial. It is a philosophy - an unceasing quest for excellence, to explore and to share human knowledge to build a better world.

It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.

Produce nothing
but beautiful work.

Built to last

Longevity, reliability, continuity

Perpetual. That is the word inscribed on every dial of an Oyster. Today it means so much more than a self-winding watch movement. It is a spirit that is pure Rolex – one that defines our past, shapes our present and directs our future. It is continuous improvement and lasting excellence.

An education in precision

Lititz watch technicum

Faced with a shortage of skilled watchmakers in the United States, Rolex built a school in 2001 to train a new generation of young specialists to service high-quality mechanical wristwatches.

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