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Environment
A long-standing commitment
Perpetual
Joining forces for the future - Environment
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Rolex and National Geographic - Perpetual Planet
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Inside the labyrinth
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Perpetual Planet

Perpetual - Our founding spirit
Environment - Perpetual Planet
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Arts - Perpetuating culture

Rolex Awards for Enterprise
Rolex Mentor and Protégé

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About Rolex.org

Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute. We call this perpetual spirit.
It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.

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