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Call to Earth
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The Pioneers
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Together to preserve the planet
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Perpetual planet stories
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On a Mission of Hope
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Oceano de Esperança
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The Pioneers who shape the future
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Climate Solutions
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Einzigartiger Planet
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Perpetual Planet

Preserving the natural world

Our commitment to support explorers in their quest to protect the environment focuses on the Rolex Awards for Enterprise, as well as partnerships with the National Geographic Society and Sylvia Earle’s Mission Blue initiative.

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About Rolex.org

Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute. We call this perpetual spirit.
It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.

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