Perpetuating culture




Perpetuating culture

At Rolex, we understand it takes time to achieve excellence. This is why we support exceptional individuals and institutions who push the boundaries of their artistry and help to usher in the next generation of talent.

Whether in architecture, cinema, literature and music, or other forms of creativity, you will find us, moving quietly in the background. Across a variety of disciplines, Rolex maintains ties with artists and performers who combine virtuosity with technical mastery, and we continue to support initiatives that help preserve cultural treasures for the future.

Rolex in the world
of cinema

Rolex has links with four film directors who are masters of their craft. Kathryn Bigelow, James Cameron, Alejandro G. Iñárritu and Martin Scorsese have collectively won 57 Oscars®. They inspire the next generation of filmmakers to pursue their own ideas with the uncompromising passion that characterizes their own work.

The whole point is not about creating musicians, but about giving human beings the means to achieve self-development and self-fulfilment.

Japan's architectural poet


Kazuyo Sejima’s elegant minimalism has redefined the public building. Her designs for the undulating Rolex Learning Center and other major buildings have ensured that she has a global following and a busy practice. But she still had time to nurture an emerging architect as part of the Rolex Mentor and Protégé Arts Initiative.

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