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Perpetual
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The call of the cloud forest
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Electronic ‘ears’ listen to world’s rainforests - Rolex Awards
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Holding back the Sahara - Rolex Awards
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A force of nature - Rolex Awards

Perpetual - Our founding spirit
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Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute. We call this perpetual spirit.

It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.

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