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Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute.

We call this perpetual spirit.

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The man behind the crown

Hans Wilsdorf

Perpetual

Our founding spirit

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More than a word on the dial of every Rolex Oyster watch we make, Perpetual is a spirit that drives everything we do.

Our founding spirit

Environment

Perpetual planet

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Our commitment to help find solutions to safeguard the planet and preserve the systems that sustain life.

Perpetual planet

Science

Perpetuating knowledge

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We support the advancement of science, knowledge and education for the benefit of future generations.

Perpetuating knowledge

Arts

Perpetuating culture

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Contributing to global culture through mentoring and transmission of artistic knowledge.

Perpetuating culture

Programme

Rolex Awards for Enterprise

The Rolex Awards for Enterprise support inspiring individuals who carry out innovative projects that advance human knowledge and well-being.

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Programme

Rolex Mentor and Protégé

The Rolex Mentor and Protégé Arts Initiative contributes to global culture by helping ensure that the world’s artistic heritage is passed on to the next generation.

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