Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute.
We call this perpetual spirit.
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The man behind the crown
Hans Wilsdorf
Perpetual
Our founding spirit
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More than a word on the dial of every Rolex Oyster watch we make, Perpetual is a spirit that drives everything we do.
Our founding spirit
Environment
Perpetual planet
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Our commitment to help find solutions to safeguard the planet and preserve the systems that sustain life.
Perpetual planet
Science
Perpetuating knowledge
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We support the advancement of science, knowledge and education for the benefit of future generations.
Perpetuating knowledge
Arts
Perpetuating culture
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Contributing to global culture through mentoring and transmission of artistic knowledge.
Perpetuating culture
Programme
Rolex Awards for Enterprise
The Rolex Awards for Enterprise support inspiring individuals who carry out innovative projects that advance human knowledge and well-being.
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Rolex Mentor and Protégé
The Rolex Mentor and Protégé Arts Initiative contributes to global culture by helping ensure that the world’s artistic heritage is passed on to the next generation.
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