EXPLORER
OF THE YEAR
ROLEX NATIONAL GEOGRAPHIC
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Behind the rolex crown is a way of thinking about our place in the world and an aspiration to contribute.
we call this Perpetual Spirit.
It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.
Our commitments
Our Programmes
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