Produce nothing
but beautiful work.

Built to last

Longevity, reliability, continuity

Perpetual. That is the word inscribed on every dial of an Oyster. Today it means so much more than a self-winding watch movement. It is a spirit that is pure Rolex – one that defines our past, shapes our present and directs our future. It is continuous improvement and lasting excellence.

An education in precision

Lititz watch technicum

Faced with a shortage of skilled watchmakers in the United States, Rolex built a school in 2001 to train a new generation of young specialists to service high-quality mechanical wristwatches.

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