Skip to main content Skip to footer

Search

Search on rolex.org

Perpetual - Our founding spirit
Environment - Perpetual Planet
Science - Perpetuating knowledge
Arts - Perpetuating culture

Rolex Awards for Enterprise
Rolex Mentor and Protégé

View all articles and videos

Discover our watches on Rolex.com

Languages

Français
Português
English
简体中文
Deutsch
繁體中文
Italiano
日本語
Español
한국어

The man behind the crown

Hans Wilsdorf

Our Founding Spirit

Perpetual

Share this page

Languages

Français
Português
English
简体中文
Deutsch
繁體中文
Italiano
日本語
Español
한국어

Transcript videos
Increase contrast
Disabled
Reduce animations
Disabled

About Rolex.org

Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute. We call this perpetual spirit.
It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.

#Perpetual
Follow us

Themes

PerpetualOur founding spirit
EnvironmentPerpetual planet
SciencePerpetuating knowledge
ArtsPerpetuating culture

Programmes

Rolex Awards for Enterprise
Rolex Mentor and Protégé

All projects

View all articles and videos

Legal notices

Terms of use
Privacy notice
Cookie policy

Pressroom

Visit our Pressroom

Discover our watches on Rolex.com

The Rolex.org website uses cookies. Find out about cookies here. By continuing to browse this site you are agreeing to our use of cookies.