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Perpetual
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Africa’s ‘Father of Turtles’
Environment
Rwanda’s uplifting regal bird
Environment
Reduce wildlife-human conflict in India - Rolex Awards
Environment
Saving the snow leopard
Environment
Paula Kahumbu: Defending rights for elephants

Perpetual - Our founding spirit
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About Rolex.org

Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute. We call this perpetual spirit.

It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.

#Perpetual

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