Perpetual Planet: Living Laboratory

Rolex founder Hans Wilsdorf used the world as a testing ground for his watches, supporting explorers who ventured into the unknown. Rolex continues his legacy but with a new mission: to help make the planet Perpetual. By supporting those who protect the oceans, study the effects of climate change and create a more sustainable world. Rolex stands behind the scientists, explorers and visionaries who will spark the imagination of future generations – for the sake of a Perpetual Planet.