icon-clockTime to watch: 05:55Posted on September 23, 2014

Eduardo Llerenas

Rolex Laureate, 1981

Eduardo Llerenas was a respected professor of biochemistry when he won a Rolex Award for Enterprise in 1981 for a project to preserve Mexico’s rich musical heritage. He is now the director of an independent music label and is considered by ethnomusicologists to be the world expert on Mexican traditional music.

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